Marketing Assignment Example | Topics and Well Written Essays - 750 words

Marketing - Assignment ExampleThe market persona of iPad is also high because Apple is a pioneer in the technology. though other companies such as Samsung have launched similar prototypes, these companies do not have the first mover advantage. Thus the most relevant strategy for iPad presumption its position is a reliable amount of promotion. Apple should invest in promoting this crop to improve on the sales of the product. Find 2 examples of mission controls. Do you think these statements reflect the companies? Mission Statement of Coca Cola To refresh the world to inspire moments of optimism and happiness and to create value and make a variation (Coca-Cola). This statement reflects the new image of Coca-Cola that has been developed through the most recent campaign. TV advertisements promoting the product show happy people being refreshed. This mission statement portrays the company as an organization brining optimism and warmth for its customers. It however, misses one big el ement and that is taste. Mission Statement of Facebook Facebooks mission is to give people the power to share and make the world more open and connected (Facebook). This mission statement reflects a company centered on the people and how to improve on their sharing experience. Facebooks mission shows that the company values its users and is build around improving their experience. It talks about connectedness and openness and thus works for the company worry this. 2Peapod, the nations leading internet grocer, understanding growing demographic and social cultural macro environmental trends,allows non-traditional households, such as iodine working parent households to order more than 8,000 grocery items online and have them delivered to home. Can you think of an example of how beverage marketers might cook an existing product or service, or create something new to satisfy the unique needs of the non-traditional single working parent households? One way in which beverage marketers may alter existing products is by offering smaller packs for non-traditional single working parents. Such parents are not interested in buying economy packs since most of the product is wasted as they do not have large families to consume the product. Also within single working parent households, there is a great need for getting food ready quickly. The beverage industry needs to focus on providing quick solutions such as easy to make java or 5 minute coffee. The single parent household is also willing to offer more price for premium products as they can cave in product because they do not have to cater to a large family. Here beverage industries can offer new varieties and flavors to such households. When we purchase products or services we go through a decision process step 1 Need recognition Step 2 Information search Step 3 - Evaluation of alternatives Step 4 - Purchase Decision Step 5 Post-purchase Behavior.Identify a recent purchase made by you and key out what role the products marketer played, if any, in getting you through the process.Comment on the effectiveness of the marketer in someone elses raillery post vs. your products marketer. Recently I brought a new android phone by HTC. Before making the purchase, I went online and searched for android phones with good reviews. I also kept my price range in mind. The marketer in this case helped me to a limited extent. He provided the platform where I would be able to easily gather information. The marketer by