Application of the Scientific Method Assignment Example | Topics and Well Written Essays - 750 words

Application of the Scientific Method - Assignment Example Which is the best detergent to use when cleaning dirty clothes? Many detergents exist all for the purpose of cleaning. Some have the best advertisements and are thus popular; others have the chemicals that clean clothes without much effort, while others have negative effects on the user’s skin when frequently used. Some detergents are also used not only because of the effectiveness in cleaning but because they have fair prices and are cheaply available to many. Liquid detergent cleans clothes faster and more thorough than powder detergent. To prove this hypothesis, both types of detergents have to be used on the same type of cloth containing an equal amount of dirt or stains and under the same environmental conditions in terms of temperature of water used and also the type of the water itself, whether soft or hard. Such conditions ensure that the detergents are tested on fairgrounds and that the results obtained can be reliable when it comes to making conclusions on the best detergent. Testing this hypothesis is important in making comprehensive conclusions. To test the hypothesis, a piece of clothing of a reasonable size, say one square meter, could be dirtied with mud, oil, food spills and colored fluids. These should be evenly distributed on the piece of clothing to ensure that every part gets an equal share of dirt. The clothing could then be cut into two pieces, each of equal size. Water from the same source should be put in two different buckets. The powder detergent could be dissolved in one bucket and the liquid detergent in the other. The two dirty pieces of cloth should be soaked into the two buckets for the same amount of time. The amount of dirt removed from the pieces of cloth by soaking should be compared. The pieces of cloth could then be hand washed in the detergent and the amount of time and effort taken to clean each noted.

Open Topic under Composite Materials Term Paper

Open Topic under Composite Materials - Term Paper Example As described in Wikipedia, there are two main kinds of wind turbines one is Horizontal Axis Wind Turbine and second is Vertical Axis Wind Turbine (1). However, Horizontal axis wind turbines (HAWT) are the most widely used design for commercial purposes. Earlier standard parts and components were used for manufacturing of turbines; however, with advancement in technology, specialized materials and parts started to be designed for turbines introducing alternate solutions for manufacturing (Eker, Akdogan, and Vardar 2917). UTILIZATION OF COMPOSITE MATERIALS IN WIND TURBINES Two or more materials are arranged with each other with a specific medium in between them to form a composite material. The fiber material is usually harder and stronger than the binding medium (matrix) being used. This not only rearranges structural and physical properties like rigidity, toughness and corrosion but also unlocks new dimensions to electrical, thermal and environmental properties of materials forming a composite. The aim of modern research is to reduce the cost, improve performance and impact resistance of the composite materials for their better application in a wide range of fields. These discussed significant features of composite materials have made these future materials for wind turbines (Eker, Akdogan, and Vardar 2917). In general, metallic, organic and inorganic materials called matrix, fibers, particulates, stamps and layers having limited geometry constitute composite materials. The binding medium, matrix, creates a phase impact by producing distribution of other material structures in its own structure. This brings changes to overall physical, mechanical and chemical properties of the composite materials. These materials fibers, matrix and reinforcements are chemically inert and dissolved among each other. It is pertinent to note that in metallic composites even a small amount of dissolution may affect the overall properties of the material (Eker, Akdogan, and Vardar 2 918). Purpose of using composite material in turbine blades is to exploit one or more of the physical, mechanical and other properties of materials forming the composite. To achieve this, numbers of methods are used but the principle is same as to improve weak properties of the materials in composite to achieve a good performance turbine blade. WIND ENERGY A convertor is the main component that is required to convert the kinetic energy of motor due to blade rotation into electrical or heart energy, thus producing a power given by following equation P = Av3 where ? = Aerodynamic efficiency constant ? = Density of air A = Area of tubrine-plane v = Wind velocity The two or more blades are installed on central part (disc) of turbine called rotor to form a wind turbine which is rotated by action of wind on turbine blades (Brondsted, Lilholt, and Lystrup 506). Wind turbines usually consist of two to three large blades made of wood, plexiglass or a composite material. The basic design pri nciple encompassing the wind turbines is that of an aero engine turbine or air plane wing where lift is used to make use of energy. Complete turbine assembly consisting of two or more blades is installed in vertical plane on horizontal axis into wind. In a similar fashion, wind energy is captured using same basic design principle. Stall and pitch regulations are used to control the speed and power of

Harvard Guide to Happiness, Freakonomics, Cant a Woman Be Einstein Essay Example for Free

Harvard Guide to Happiness, Freakonomics, Cant a Woman Be Einstein Essay The methods suggested from a research conducted over 10 years on 1,600 Harvard students are relevant today more than ever. The global trend of shift in workforce from manufacturing to white collar work necessitates workers obtain higher degrees of education. Individuals with higher education degree are more equipped with the capacity to better manage given tasks of the service sector employing analytical thinking. Workforce comprised of such highly educated individuals enhances competitiveness in the increasingly complex global economy. Thus the value of individual academic pursuit is critical in sustaining economic development of a nation. Assuming that students furthering their studies decide based on freewill, keeping students motivated is the key to encouraging them to pursue higher education. Basing on the results from the study, increasing interaction among the various elements within the school system such as faculty and peer-students propel students to achieve higher grades, become more intellectually engaged and increase their overall happiness. An NBER study of a group of Kenyan girls in 69 primary schools comparing those who were randomly selected to receive scholarships to those who did not receive any surprisingly concluded that greater education does not in fact lead to greater democracy. However I believe the relationship between education and democracy can either be strengthened or weakened based on the content of the education received by the citizens and how it is famed in the classroom setting. Education systems that emphasize and value freedom of expression through heated discussion among peers inevitably provide an opportunity for the students to experience democratic way of handling things. The way information was given to the young girls in Kenya and its substance may have been the reason in the failure of increased education to result in greater democracy. The essay that demonstrated that biological difference exists between male and female but does not suggest a difference in aptitude pose an important issue in the field of education. I agree that the results hint a change in the education system but I hesitate to agree with Leonard Sax in his belief that â€Å"coed schools do more harm than good†. The fact that current coed schools might not provide an environment for boys and girls to learn at the pace of their maturing brains does not necessitate those students to be educated in single-sex schools. The problem, if there is any, would lie in the lack of division of classes based on the level of each subject. Division of class in coed schools based on proficiency, for instance beginners, intermediate and advanced seems an appropriate response that effectively deals with the problem embraces outliers at the same time.

Market Research On Primarks Clothing Marketing Essay

Market Research On Primarks Clothing Marketing Essay The UK clothing and footwear (or apparel) market was worth an estimated  £46.05bn in 2009, accounting for 5.3% of total consumer spending (Key Note Publications Ltd, July 2010). According to Mintel, (June 2010), nearly half (12.7 million) of women in the UK spent the same or even more on their clothes in 2009 despite the economic recession. Consumers have cut back on leisure activities such as holidays and eating out, they have continued to spend on clothing and footwear indicating that they are being selective about what to spend their money on and are choosing to buy clothing over a meal out. Over half of overall UK consumers (54%) did not reduce the amount they spent on clothes during the past year and one in ten (11%) of consumers say they actually spent more on clothes than they usually would over the past year, despite the economic difficulties. This could be because consumers have cut back on leisure activities (Mintel, June 2010). Between 2005 and 2009, the womens outerwear segment actually declined slightly in value, because average prices were 22% lower in 2009 than they were in 2005. This occurred despite the dynamism of `fast fashion, in which more and more garments are bought but worn only a few times before they go out of fashion and are disposed of (Key Note Publications Ltd, July 2010). Consumers are now tending towards the budget end of the market, which is targeted by companies such as Primark, Peacocks and Matalan, or the designer, premium-priced extreme. The mid-market has consequently become very competitive, with the struggles of Marks and Spencer, Arcadia Group and BhS to retain market share (Infomat, August 2006). Besides the mid market trend, the quality over quantity trend appears to have risen up the consumer priority list, with almost four in ten consumers who intend to spend more on clothing in the coming year claiming that they will pay more for quality clothes (Mintel, June 2010). Consumers might consider that expensive products tend to be of better quality. Therefore, the UK Retailers should react quickly in responding and considering the quality message of their clothing in order to satisfy consumers needs and wants and therefore, increase their market share. Background to the study The Primark story has been one of continuing success founded on a unique combination of fast fashion and lean operations. Its operations in Great Britain began in 1973 with four out-of-town stores. The following year saw the opening of the first UK High Street stores in Derby and Bristol. In the next ten years, 18 stores were added in the UK bringing the number of stores in the 22. Till date, Primark has been able to open 145 stores in the United Kingdom. (Primark, 2010). Over the years Primark has been able to provide cheap and affordable clothing, but the quality of the product has been questionable. In the first and second quarter of the year, Primark recorded a 17% year-on-year sales increase in which it was driven by more selling space, Primark looks likely to continue in a similar successful vein for the predicted future, but its continued growth is not without some market barriers, Primark could be hit hard; and its lack of association with quality could also prove unfavourable in the long term.(Mintel, 2010) The retail landscape is about to change as the deflation of the last decade comes to an abrupt end. Raw material prices, freight and labour costs (particularly in the Far East) are rising and, coupled with the impending VAT increase and unfavourable foreign exchange movements, clothing prices on like-for-like items are expected to rise by at least 5% next year Mintel (2010). Primark cannot continue to provide cheap clothing because of the high production cost and tax rate, if the prices of the products are increased and the quality keeps disappointing the consumers, consumers could decide to switch back their loyalties to the mid market retailers like Gap and H and M who have celebrity designers such as Stella McCartney and Jimmy Choo designing ranges for them to reassert themselves in the clothing retail market. Primarks main focus of clothing is producing value clothing which can be afforded by the low and middle class consumers. But there could be trouble along the way as the perception of product quality appears to be slipping, consumers are now shopping for deals and finding value for money. The main test of this brand is to improve its quality and reposition its image in the minds of the existing and new consumers. Management Problem: The major issue facing Primark is to improve its quality and reposition its image in the minds of the existing and new consumers and thereby increase its market share than its current market position. Therefore the Management decision Problem would be: How Primarks clothing could increase its market share. Market Research problems: A market research problem will be carried out to support the management decision problem of Primark. Therefore the market research problem for the study will be: To determine consumers attitudes and the level of satisfaction derived from current product qualities. Research Components: The research components are used for identifying the market research problem. Therefore the research components are: à ¢Ã¢â€š ¬Ã‚ ¢ What criteria do consumers use in selecting a clothing brand? à ¢Ã¢â€š ¬Ã‚ ¢ How do consumers evaluate Primark and its competitors based on the identified choice criteria? à ¢Ã¢â€š ¬Ã‚ ¢ What are the consumers attitudes towards Primark? à ¢Ã¢â€š ¬Ã‚ ¢ To determine the psychographic and demographic profile of the consumers Literature review Globally, clothing continues to serve the three basic functions of concealment, protection and identity. However, when shopping for a piece of clothing, the third factor identity is the criteria that the consumer in modern society is completely engrossed with. Clothing has the ability not only to represent status in society, or act as a measurement of self-esteem, but can reveal personality and what values a person holds dear to them (What you wear is what you are, 2010). Solomon and Ranbolt (2004). confirm that revealing identity through the clothes a person wears is a conscious decision: A consumer exhibits attachment to an objectto maintain his or her self-conceptClothing can function in a similar way (p. 148). This perception of how consumers see themselves is called the Self-Concept Theory, which categorises the term Ideal Self as something a person is always trying to achieve. Therefore a retailer will be more successful if the goods they sell facilitate a person in realizi ng their ideal self (Diamond 2006). Undoubtedly, the ideal self of the UK consumer is an increasingly fashionable one. This does not just apply to the younger age group, but also the older and more affluent age group who enjoy keeping up to date with current trends. Previously, this was very hard to accomplish as there was virtually no consumer choice for the older market segment, but value stores have attempted to address this issue (Clothing Market in the United Kingdom, 2006). These value chain stores allow consumers to remain fashionable while shopping on a budget and have arguably led to the creation of the term Fast Fashion. This refers to the current consumer habit of only wearing a piece of clothing a handful of times before it becomes unfashionable and is discarded (Clothing Footwear Industry Market Review 2010). Selling unfashionable items at rock-bottom prices and thereby encouraging this unsustainable practise does not enhance a companys reputation as Solomon and Rabolt (2004) believe: the green movement, is a priority for many consumers around the world (p. 148). Being socially responsible has been a constant issue for Primark and its low pricing and so-called fast fashion has prompted inquiries into how it can achieve this without ignoring ethical guidelines. This answer became clear when BBCs Panorama series went behind the scenes in India only to find children working in slum-workshops for poor pay on terribly long hours (Primark: on the rack, 2008). Such production lines contribute to the quality of the end product that Primarks displays on its rails and while consumers may be prepared to put up with poor quality during the recession, the latest research shows that this, among other factors, will soon change: The average prices paid for apparel could well start to increase, for three reasons: a move towards higher quality, comfort and design; demand for more expensive but sustainable products (Clothing Footwear Industry Market Review, 2010). Due to the competitiveness of the UK clothing industry (Clothing Market in the United Kingdom, 20 06), it is vital that in order to remain successful retailers become more responsive to the needs and wants of consumers (McMeekin, 2009). As argued by Alex Blyth, presenting a brand as cheap without ruining its value is one of the trickier marketing strategies to master ( Alex Blyth, 2010). Primark really needs to focus more on adding value to their product while having minimum effect on price as lower price is eventually their strength the same has been concluded by Robert Passikoff The buying decision has shifted from price to an even greater emphasis on value. Primark which already made a good use of its Suppliers chain during recession, by offering break down prices to pull more customers and successfully maintaining its competitive edge .However Primark can stress on its suppliers to add more value (Quality and other attributes) to the products so that growing market segment which tend to adopt to quality product can be attracted. This will not only help Primark attract more customers but will also turn the satisfied customers to loyal customers. A leading communications company found via satisfaction research that those customers proclaiming to be extremely or very satisfied were their least profitable customers in terms of revenue and product usage indicators( Pete Clark / Graham Tutton Oct 2007). Our research is led by the spirit of growth and increasing the market share, this is required by the market implicitly and explicitly. Enhancing your business performance is a never-ending process. World-class organizations do not want satisfied customers. Developing strong, loyal relationships with customers, effectively managing these relationships, and applying the latest thinking to measuring and managing customer perceptions, are the keys to turn satisfied customers to loyal customers ( Pete Clark / Graham Tutton Oct 2007).   Based on the previous studies we try to find that what values (Corporate Social Responsibility, Price, Quality, patronage effect or Brand Identity) most to the Primarks Customers, and how can Primark add value to its product? So that more customers could be attracted and more diverse segments of the market could be targeted. Research Model The secondary data demonstrates that there are some important factors which can have influence on the perception and attitude of the consumers through the decision-making process. i.e. the price, if a higher price or a lower price can affect the attitude of consumers towards Primark; brand image; quality; pleasing to others, word of mouths; do consumers feel satisfied of the shopping environment of Primark or not; the durability of the products; style of clothing; comfort; packaging; and fabric also. Furthermore the researchers also need to identify the current situation of Primark and compare with other competitors in clothing industry. Then on the next level, the researchers would like to know if the attitude change has an impact on the shopping frequency at Primark, or to what extent they can influence the consumers buying behaviour .And also the researchers defined two factors as the moderators needed to be analyse when testing the buying behaviour of the consumers. By using this model and testing the research questions and hypothesis to solve the manager problems How can the marketers of Primark to increase the market share. At the first place, the 10 factors evaluative criteria towards Primark are the independent variables and the perception and attitude towards Primark of the consumers is the dependant variable. However, the continuous model shows that the change of attitude could become as an independent variable when the researchers going to find the relationship between the satisfaction of consumers and the frequency to shop at Primark which is defined as a dependant variable. . And moreover the two moderators (gender and age group) are also independent variables which should be tested through the researching process. Research Question and Hypothesis Based on the secondary data and the research model, there are some questions and hypothesise for the researchers, so that to clarify the relationship and influences between different variables. What are the critical factors when shopping for clothes? H1: There are certain factors that influence the decision making of shopping for clothes. What are the important factors that can affect the attitudes of the customers when shopping at Primark? H2: There are some important factors that would affect the attitudes of the customers when shopping at Primark Does brand image influence the buyers attitudes towards Primark? H3: Brand image is a key factor that has an impact on the shopping attitude towards Primark. Is there a relationship between the high quality of products and the satisfaction of the consumers? H4: There is a significant relationship between the quality of products and the positive attitude towards Primark Is there a relationship between the low price and the attitude of the customers? H5: There is a significant association between the customers preference and the low price of the products in Primark. Is there a relationship between shopping behaviour of consumers and demographic index? H6: There is an significant association between consumers shopping behaviour and demographic index. Appendix 1: Questionnaire Leeds University Business School Dear Respondent, This questionnaire is purely for educational research and we are grateful to all who participate. We will be completing our MA in Corporate Communications and Public Relations from the Leeds University Business School in September 2011. The data derived from the questionnaire will be analyzed to produce a marketing research project as part of our degree programme. The purpose of this survey is To determine the factors that consumers consider as important while shopping for clothing. The findings of the study would help to suggest an appropriate framework to Primarks clothing to increase its market share. All of your responses will be kept confidential and all of the information will be analyzed and reported as grouped data. The study will be incomplete without your response and support. We kindly request you to fill in the required information. We appreciate your time and generosity! Part I General Shopping Behavior about Clothing How often do you shop for Clothing? à ¢- ¡Weekly à ¢- ¡ Monthly à ¢- ¡ Once in two months à ¢- ¡ Once in three months à ¢- ¡ Once in six months Kindly tick the most suitable preference you would consider while buying clothing. à ¢- ¡ According to need à ¢- ¡ During the season à ¢- ¡ During the sales à ¢- ¡ Only on special days or festivals Kindly tick the most appropriate preference of your shopping destinations. à ¢- ¡ Independent Shop à ¢- ¡ Shopping Centre à ¢- ¡ Markets à ¢- ¡ Other (Please specify) ________________________ Which is the most important factor influencing your clothing shopping decision? à ¢- ¡ Newspapers / Magazines à ¢- ¡ Friends / Relatives à ¢- ¡ TV à ¢- ¡ Internet à ¢- ¡ Posters / Hoardings à ¢- ¡ Other (Please specify) _________________________ Kindly identify the importance you associate with each of the attributes while you shop for Clothing. Least important Æ’Â  Very important à ¢Ã¢â€š ¬ Brand image 1 2 3 4 5 à ¢Ã¢â€š ¬ Quality of clothing 1 2 3 4 5 à ¢Ã¢â€š ¬ Price 1 2 3 4 5 à ¢Ã¢â€š ¬ Style 1 2 3 4 5 à ¢Ã¢â€š ¬ Comfort 1 2 3 4 5 à ¢Ã¢â€š ¬ Fabric 1 2 3 4 5 à ¢Ã¢â€š ¬ Durability 1 2 3 4 5 à ¢Ã¢â€š ¬ How pleasing is it to others 1 2 3 4 5 à ¢Ã¢â€š ¬ Shopping environment 1 2 3 4 5 à ¢Ã¢â€š ¬ Comfort 1 2 3 4 5 Part II : Attitude towards Primark Have you ever shopped for clothing at Primark? à ¢- ¡ Yes à ¢- ¡ No (If no, then go to question No.9) How often do you shop for clothing at Primark? à ¢- ¡Weekly à ¢- ¡ Monthly à ¢- ¡ Once in two months à ¢- ¡ Once in three months à ¢- ¡ Once in six months What do you shop for in Primark? à ¢- ¡ Mens wear à ¢- ¡Womens wear à ¢- ¡Childrens wear à ¢- ¡Home wares Kindly identify the importance you associate with the following attributes when you shop for Primarks clothing. Least important Æ’Â  Very important à ¢Ã¢â€š ¬ Brand image 1 2 3 4 5 à ¢Ã¢â€š ¬ Quality of clothing 1 2 3 4 5 à ¢Ã¢â€š ¬ Price 1 2 3 4 5 à ¢Ã¢â€š ¬ Style 1 2 3 4 5 à ¢Ã¢â€š ¬ Comfort 1 2 3 4 5 à ¢Ã¢â€š ¬ Fabric 1 2 3 4 5 à ¢Ã¢â€š ¬ Durability 1 2 3 4 5 à ¢Ã¢â€š ¬ How pleasing is it to others 1 2 3 4 5 à ¢Ã¢â€š ¬ Shopping environment 1 2 3 4 5 à ¢Ã¢â€š ¬ Comfort 1 2 3 4 5 Kindly identify your satisfaction level with each of the follow clothing outlets. Very Dissatisfied-Æ’Â  Very Satisfied à ¢Ã¢â€š ¬ MS 1 2 3 4 5 à ¢Ã¢â€š ¬ GAP 1 2 3 4 5 à ¢Ã¢â€š ¬ ZARA 1 2 3 4 5 à ¢Ã¢â€š ¬ TK Maxx 1 2 3 4 5 à ¢Ã¢â€š ¬ HM 1 2 3 4 5 à ¢Ã¢â€š ¬ NEXT 1 2 3 4 5 à ¢Ã¢â€š ¬ Topshop / Topman 1 2 3 4 5 à ¢Ã¢â€š ¬ Bhs 1 2 3 4 5 à ¢Ã¢â€š ¬ River Island 1 2 3 4 5 à ¢Ã¢â€š ¬ Primark 1 2 3 4 5 à ¢Ã¢â€š ¬ New Look 1 2 3 4 5 à ¢Ã¢â€š ¬ Matalan 1 2 3 4 5 à ¢Ã¢â€š ¬ Peacock 1 2 3 4 5 à ¢Ã¢â€š ¬ Other (Please specify) 1 2 3 4 5 Would you like to make some suggestions that would help Primark to improve its clothing quality? - Part III: Personal Information 1. Gender à ¢- ¡ Male à ¢- ¡ Female 2. Age à ¢- ¡ Under 20 à ¢- ¡ 21-29 à ¢- ¡ 30-39 à ¢- ¡ 40+ 3. Education à ¢- ¡ Primary School à ¢- ¡ Secondary School à ¢- ¡ College à ¢- ¡ University à ¢- ¡ Post Graduate à ¢- ¡ Other 4. Occupation à ¢- ¡ Student à ¢- ¡ Service à ¢- ¡ Business à ¢- ¡ Other Professions 5. Annual Income à ¢- ¡ Under  ¿Ã‚ ¡20, 000 à ¢- ¡  ¿Ã‚ ¡20,000  ¿Ã‚ ¡29, 999 à ¢- ¡  ¿Ã‚ ¡30,000  ¿Ã‚ ¡39,999 à ¢- ¡  ¿Ã‚ ¡40,000+ 6. Marital Status à ¢- ¡ Single à ¢- ¡ Married / Cohabitant Thank you for sharing your precious time!

Janey’s Dance :: Child Development Short Stories Essays

Janey’s Dance The Doe household is silent, seemingly without life in all its rooms. Yet listening carefully, a faint sound can be heard leaking from the walls of little Janey’s playroom. Moving closer, the tunes of Lamb-Chops sing-a-long cassette tapes become impeccably clear: â€Å"This is the song that never ends . . . â€Å" Peeking inside, not wanting to disturb the natural environment of the 11 month old, we see Janey’s reactions to this â€Å"classic† song. She is standing latched onto her chartreuse play table, bouncing up and down and flailing her right arm in an infant’s rhythmic motion. Her mouth is open in a wide, goofy grin as squeaks of happy sounds are released into the air. She is, in effect, dancing to the rhythm of Lamb Chop. What has contributed to Janey’s behavior? How has she progressed from a sedentary, crying newborn to an active, excited infant? There are a few different ways to interpret this developed behavior, stemming from four distinct theoretical frameworks used in the field of developmental psychology. Each model has its own explanation of Janey’s Lamb-Chop dance and all provide important contributions to a justification of this charming behavior. An examination of the infant’s dance from a biological-maturation perspective focuses on the development of Janey’s physical structures and physiological processes that allow her behavior to take place. This activity should not be expected from a three month old because an infant of that age has not experienced the maturational changes in the body and brain that are necessary to facilitate dancing in it’s earliest manifestations. Human development occurs in a cephalocaudal pattern, thereby beginning in the head and working downward from that point. Coordinated muscle movements of the arms are not apparent until approximately three months of age and the same behavior in the legs usually not witnessed until around nine months. To allow movements to occur, an infant’s bone and muscle structures must develop from the soft, thin, fragile structures they are born with. â€Å"The bones in the hand and wrist are among the first to ossify† (Cole & Cole, 2001, p.

Free Essays - An Analysis of Catch 22 :: Catch-22

An Analysis of Catch 22      Ã‚  Ã‚  Ã‚  Ã‚   Catch 22, by Joseph Heller, is a critique of the society that we live in. Whoever is proud of what we have advanced to, and is unwilling to look at it in a negative light, would find this book very subversive. It threatens and criticizes the way of living of most who pride themselves in living a modern life. Heller shows through the ridiculousness of war how misguided much of modern society has become, in spite of all our so called civilized advancement. Some will find this interesting, thought provoking and enjoy this book. Others will take it as a direct threat and insult to all the work they have done.      Ã‚  Ã‚  Ã‚  Ã‚   From the very beginning, Heller shows some of the most popular ideas and values of the day in a negative, questioning light. In particular, he shows the negative consequences of conformity and highlights individuality as a way to survive.   He wants us to recognize how one is controlled and stifled by society.      Ã‚  Ã‚  Ã‚  Ã‚   The leading character in this novel, addressing what has gone wrong with society, is Yossarian. He is the only one who recognizes the full craziness of what everyone is living for: wealth, false happiness, society's approval, etc. He is one of the few who tries to fight the power and elitism that have become so sought after in America. Throughout the novel, he tries to find a way to live a fuller life as a real human individual. He looks to many of the other characters in the book for help but only finds unsatisfactory answers.      Ã‚  Ã‚  Ã‚  Ã‚   Each of the characters in Yossarian's life at the base shows the reader one more example of how bad society has become. Clavinger tries to live life by reasoning. He looks for a reason in everything. In constantly looking for a reason why, he never enjoys life to it fullest. As further proof that this life leads nowhere, he is shot down and killed, certainly not an event with a rational explanation. Major Major is the person who obeys everyone, always trying to be perfect. He does everything that anyone asks of him, but takes it to an extreme. By being so naively obedient, instead of being helped by his comrades, he is shunned.

Eclipse Aviation Case Study

Eclipse Aviation is a big private jet manufacturer, who does not create new jet aircrafts, but also new jet customers. Their aim is to offer the convenience, performance and safety of private jet travel to be available to more people but not only the elites. So their offers on products are more likely to be affordable, easy to own, easy to operate, but with nice performance capabilities previously found only in military and commercial aircraft.The company seems to have a good idea, but the reality does not go to the right direction. Eclipse Aviation was judged to be bankrupt by the Federal Bankruptcy Court of the United States in 2009. Bankruptcy documents indicated that a total of USD 702. 6 million was owed. After the bankruptcy, the assets were bought by a new company, Eclipse Aerospace, to continue its business. The bankruptcy of the company was due to the problem of the market.The market was expected to have a nice performance, but finally it didn’t develop as well as it was expected. At the same time, many of the startups like Eclipse entered the market. At this point, the rivalry of the competitors was quite high in the market. The current aviation market does not perform well either. According to the General Aviation Manufacturers Association (GAMA), the total worldwide aviation shipments fell by 2. 1% to 369 units in the first quarter of 2012, compared with 377 in the first quarter of 2011.Eclipse has not publicized its orders of the new aircraft, Eclipse 550, of the first quarter of 2011, but according the datasets of its nearest competitors – Embraer Phenom 100 and Cessna Mustang, they didn’t perform well on the market at the beginning of the year. Both of them only delivered 4 and 7 of their lightest jets, compared to the number of 41 and 43 in the first quarter in 2011. As the market seems to have a great uncertainty, I don’t think that it would be a good idea to invest in this startup.